Your Purpose, Your Goals, Your Brand
You've built the expertise. Now build the brand that does it justice.
You know your value. But can you articulate what makes your leadership distinct — in a room, on a page, in 30 seconds? Can you communicate it in a way that opens the right doors?
Your Purpose, Your Goals, Your Brand is a four-week strategic partnership designed for seasoned leaders at pivotal moments: advancing to the C-suite, positioning for a board seat, pivoting industries, launching a venture, or stepping into broader influence.
This isn't about just polishing a LinkedIn headline. It's about defining the narrative that positions you for what's next.
Ideal for senior leaders who are:
Advancing to the next level
Searching for a board or executive role
Pivoting to a new industry
Launching an entrepreneurial venture
Expanding influence through thought leadership
Recent Engagements
"Working with Zandra on my personal branding was truly transformative. She made what initially felt like an overwhelming task remarkably simple, guiding me through the process of defining my mission, vision, and personal brand with clarity and ease. Thanks to her, I now have a powerful elevator pitch that effectively communicates my unique value and experience. With over 20 years across diverse roles and industries, crafting a cohesive story wasn’t easy, yet Zandra's ability to connect my past achievements, current expertise, and future aspirations brought everything together seamlessly.
What could have been a daunting exercise became an insightful journey of self-discovery, enabling me to better articulate my professional identity and positioning as an executive. Her support was a breath of fresh air, and the results are tools I am excited to put into practice."
Carla Dodds, Chief Marketing Officer
“Zandra is phenomenal. After decades of working in DEI and anti-racism work, I knew I had a lot I wanted to share publicly, but didn't feel comfortable saying it. I was worried that I didn't have enough expertise or credentials. I felt as if no one wanted or needed to hear what I had to say.
Zandra showed me the uniqueness of my "voice". She helped me understand what I wanted to share as a writer and speaker, and she built a plan that allowed me to take bigger and bigger steps toward a public presence and personal brand. Zandra also worked with me to create the right tools and have them ready to go, such as a speaker's bio, categories of ideas I wanted to share, and a list of conferences at which I hoped to speak. I'm still on the journey, but miles ahead of where I would have been without Zandra's expertise.
I'm embracing what it means to build a personal brand that is authentic and powerful. I can't recommend Zandra enough.”
Venu Gupta - CEO & Founder, Solidarity Futures
“I recently worked with Zandra on her program, *Your Purpose, Your Goals, Your Brand: Personal Branding for Women Leaders*. It's been eye-opening, to say the least.
What really struck me about working with Zandra is how she understands the unique challenges and opportunities we face as women in leadership. This process wasn't just about career advancement; it was about aligning my brand with my purpose and feeling confident in my professional skin.
If you're at a point where you're looking to define or refine your personal brand, I'd strongly recommend reaching out to Zandra. Her insights and approach have given me a new perspective on how I present myself professionally.
It's been more than just a branding exercise - it's been a journey of self-discovery and empowerment. And I think that's something we can all benefit from in our leadership roles.”
Paula de Keijzer - Holistic Leadership Coach